Build in public
The numbers, the launches, the retros.
What it took to go from a $60 whiteboard to 750K followers and a real business: revenue, cohort launches, monthly retros and the mistakes.
Part of Builds. Also in this section: Content systems, Building with AI.
4 AI Automations Running My 6-Figure Side Hustle While I Sleep
The four automations that cut my coaching business from 10 hours a week to 2: mining coaching calls into content, ManyChat lead capture, call reminder...
Why I'm Creating Stacking Days
The newsletter that documents what I'm actually building, not just what I'm teaching.
The $45K Wake-Up Call That Changed My Career
Career advice from someone who went from a $45K NBA job to building multiple businesses. What I'd tell my younger self.
From Zero to 650K Followers: What Actually Worked (While Keeping My Day Job)
The real story behind building a creator business on the side. No hacks. Just systems.
May 2025 Retro: I Lost $1,142 But Found My True Direction
A monthly retro on pivoting from niche coaching to building the creator business I actually want.
Self-Serve Courses Aren't Dead. They Just Need A Makeover.
My first self-serve course made $20K with terrible completion rates. Here's what I'm doing differently.
I Built My Perfect Course. Then I Saw It Destroying Me.
What a creator event taught me about the difference between building for students and building for yourself.
My 'Failed' Cohort Launch Made $7,773
I expected 30 students. Got 9. Made $7,773 profit. The real lessons were worth more than the revenue.
4 Lessons From My First $50K
2.5 years of creator lessons condensed into the four things that actually moved the needle.
Posting Every Day For 2 Years Killed My Growth
How switching from autopilot posting to tiny experiments saved my creativity and reignited my growth.
I 20X'd My Content As An Automation Newbie
How I built an AI-powered automation that transforms coaching calls into short-form scripts. No code required.