Show two to three words at a time. Keep captions clear of Preston's face.
Short-form editor guide
Keep Preston
at the center.
Use the rules below for every edit. Speaks and Builds have separate visual systems.
Open the B-roll libraryShared rules
Use these on every video.
Keep key text below the top 13% and above the bottom 20% of the frame.
Use crops, highlights, and small pushes to guide the eye. Skip decorative motion.
Preston stays on screen unless a visual makes the point easier to understand.
Named brands
When Preston names a brand or company, show its official logo on the exact word for about one second. Then show the matching real screenshot or screen recording as proof.
Logo pop-up Preston Chin Speaks
Human, calm, and direct.
Keep A-roll as the home base. Visuals support the communication lesson without taking over.
Colors
Blue #2563EB Navy #0F1729 Cream #FAF8F5
CTA color: Blue
Font
Plus Jakarta Sans
Use bold weights for titles and captions. Keep body text medium and easy to read.
Do
- Keep Preston visible most of the time
- Use calm cuts and clean blue accents
- Add proof only when it helps the lesson
Don't
- Cover Preston with large captions
- Use constant zooms or busy transitions
- Use generic footage for abstract ideas
Sample Speaks videos
Preston Chin Builds
Proof-first and easy to follow.
Preston guides the story. Real product footage, screen recordings, and results provide the proof.
Colors
Purple #7C3AED Navy #0F1729 Cream #FAF8F5
CTA color: Purple
Font
Plus Jakarta Sans
Use bold weights for titles and captions. Keep labels short and readable on a phone.
Do
- Use real interfaces and real results
- Crop into the exact action or proof
- Use highlights to guide one step at a time
Don't
- Show an unreadable full desktop
- Use fake interfaces or invented proof
- Let B-roll replace Preston's explanation