The five samples
01
Audit Factory
Core product Who it serves: Mid-market CEOs buying the $997 AI Org Audit
Your audit page promises the eight-part Leverage Map in 7 days: intake call on day one, you mapping workflows on days two to four, the savings model on days five and six, the readout on day seven. You are the production line. I would make the intake form and the call transcript feed a pipeline that drafts the workflow maps, the savings model, and the full report in your format. You edit and run the readout.
An audit stops costing you a week. You can sell as many as you can read out.
02
Scorecard Rescue and Nurture
Funnel Who it serves: Scorecard takers who asked for their breakdown
I took your Pilot-to-P&L Scorecard and asked for the full breakdown. What arrived was a Confirm your subscription email for The Leverage Brief. The confirm link took me to a generic subscribe page, and the breakdown and one-pager never came. I would deliver the scored breakdown instantly on submit, from your own domain, then run a short sequence keyed to their failure mode: proof, the fix, the 15-minute call. The audit ask comes after the value lands.
Everyone who asks for the breakdown gets it, and the audit pipeline fills itself.
03
Content Engine
Content Who it serves: Prospects who find you through content
31,364 people follow you on LinkedIn, and it is the only channel your site links. Your 40-plus podcast interviews, your articles, and The Leverage Brief each get used once, and nothing carries a LinkedIn reader to the scorecard or the audit. This turns one draft or recording a week into the full set: LinkedIn posts, an article, and a newsletter issue, written in your voice and reviewed by you before anything publishes. I run this exact system on my own business today,
Preston Chin Speaks, and it powers the
Impromptu Speakers Academy.
One hour of raw material becomes a week of published content.
04
Hot-Lead Speed Agent
Sales Who it serves: CEOs one step from buying
Right now a CEO who scores 15 of 18 on your scorecard gets the same email as everyone else. I would have high scores and consult bookings trigger outreach within minutes: a personal note keyed to their score, answers to basic questions, and times for the 15-minute call. The fast reply that got you this page came from the same kind of agent running on my own pipeline.
Your hottest buyers hear from you while they are still on your site.
05
Cohort Ops Engine
Delivery Who it serves: The 15 executives in each Portfolio Executive Cohort
The cohort runs 12 weeks with 15 seats: applications, onboarding, weekly milestones, completions, all handled by hand next to audits, retainers, a weekly newsletter, and a book launch. I would score applications on arrival, make onboarding automatic, and send the weekly milestone nudges and completion tracking for you. You teach; the system administers.
A second product line that does not compete with the first for your hours.