The five samples
01
Content Engine
Content Who it serves: Prospects who find you through content
John’s LinkedIn posts already reach 23,000 people. Nothing carries them further: the company pages just repost him, and there is no YouTube, newsletter engine, or short-form channel behind it. This turns one recording or draft a week into the full set: a blog post, LinkedIn posts for you and John, and a newsletter issue, written in your voice and reviewed by you before anything publishes. I run this exact system on my own business today,
Preston Chin Speaks, and it powers the
Impromptu Speakers Academy.
One hour of raw material becomes a week of published content.
02
Nurture Bridge
Funnel Who it serves: The executive deciding whether to buy EMOS
Right now the eligibility quiz collects an email and sends people straight to the $5,000 page. The free toolkit sends one ZIP file and never emails again. People who are not ready to buy that day fall out, and if those clicks came from your LinkedIn ads, you paid for each one. This adds the missing middle: after the quiz or the download, a short series of emails that shows proof and answers objections before any ask. It runs on CrushTeam, which you already own.
The people who are not ready on day one stop disappearing.
03
Speed-to-Lead Agent
Sales Who it serves: Serious buyers deciding whether $5,000 is worth it
You charge between $995 a month and $5,000 for the core program. Someone cold does not pay that from a web page. I would change the funnel: after the quiz, a short qualification form. An agent watches for completions, reaches out within minutes, answers basic questions, and books qualified buyers onto a pre-screen call with John or you. The outreach email that reached you and the fast reply that followed came from the same kind of agent, running on my own pipeline.
Qualified buyers get a human conversation while they are still warm.
04
Member Momentum Digest
Delivery Who it serves: Paying EMOS members
Your pricing page says John reviews every member’s results weekly. At 100 members that is a full day of reading. This pulls each member’s week automatically: tools used, applications sent, interviews landed. It flags who is stuck, drafts the routine check-ins, and hands John a ten-minute digest. He spends his time on the members who actually need him.
A day of review work becomes an hour.
05
Employer Report Packs
Outplacement Who it serves: The employers paying $6,000 to $7,000 per executive
Your ROI calculator promises employers weekly tracking and a formal 90-day review for every placed executive. Someone builds those reports each week. This generates them: per-executive progress, interviews, placement timelines, branded and delivered on schedule.
You keep the promise without the weekly labor, and the reports themselves help renewals.